According to this article, if people can’t easily find a free parking space within a few blocks, you may find it difficult to build up a customer base. Here are a few strategies for overcoming parking issues.
Offer to validate parking.
Focus on super-local shoppers.
Put directions and parking details on your website.
Lease parking spaces from another business.
Offer valet parking.
Personally, the best ad campaign I ever saw was one where a local restaurant paid the parking meter for people who parked within a 3 block radius of their restaurant leaving a little note on the window “Your $35 parking ticket was avoided by “business name here”. Join us for dinner and save an addition $15 on dinner for two. That’s right you just saved $50!