How to Get Your Small Business Ranked in Local Web Searches

How to Get Your Small Business Ranked in Local Web Searches.

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How To Optimize Your Website for Mobile Viewing [INFOGRAPHIC]

In the age of “always on” and “on-the-go,” small business owners who haven’t thought about how their websites function on a mobile phone are …

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3 Tips to Get Your Customers to “Check In” [INFOGRAPHIC]

More than ever, consumers are relying on their smartphones to point them toward the best deals in town on the fly. For small-business owners, …

via 3 Tips to Get Your Customers to “Check In” [INFOGRAPHIC].

Posted in Advertising, Customer Retention, Driving Traffic, Infographic, Online Reputation Management, small business tools, Smartphone apps, Social Media, Web Presence Strategies | Leave a comment

How to Build an iPhone App for Your Business

The numbers don’t lie: More and more people are turning to smartphones for on-the-go internet browsing, and their ranks are going to swell. Does …

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Posted in Advertising, Apps, Building apps, Marketing, mobile, Small Business Consultant, small business tools, Smartphone apps, techcrunch | Tagged | Leave a comment

Small-Business Organizations You Should Get to Know

Whether they’re cheering for the underdog or standing firmly behind the little guy, small-business organizations, associations, membership programs, and advocacy groups provide valuable support, …

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Tips for Optimizing Your Facebook Business Page for the Timeline View

Have you already switched your business’s Facebook fan page to the Timeline layout? Facebook rolled out the format for personal pages in September, and …

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15 Must-Know Facts on How People View Websites

Here’s a great article by brought to my attention that I’m bringing to yours.

Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know.

The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all.

As you can see below, the more people scroll down, the more they lose focus and start mainly scanning your website. So always try to place the most important information in the top part of your website.

f reading pattern eyetracking1 520x231 15 Must Know Facts on How People View Websites

Here are the 15 facts you should know on how people view websites.

  1. Text attracts more attention than pictures.
  2. People start viewing your website from the top left corner.
  3. Readers ignore banners. Surprise, suprise.
  4. Fancy fonts are ignored.
  5. People only scan the lower parts of your website.
  6. Short paragraphs work better than long ones.
  7. Ads, that are placed on the top or left part of your website, get the most views.
  8. Ads, that are placed inside or below an awesome piece of content, get more views.
  9. Big pictures attract more attention than small ones.
  10. Also headlines draw attention.
  11. Visitors spend more time looking at menus and buttons than other parts of your website.
  12. Lists are better at keeping your reader focused than large paragraphs.
  13. Some people even completely ignore large chunks of text.
  14. White space is good!
  15. Menu works best when placed on the top part of your website.

There you go. Some points from this list are pretty basic and elementary, but a good reminder never hurts. So the next time when you’re writing an awesome piece of content, or building your new website, keep these points in mind. You now have the knowledge – use it!

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Social Media Talk Is Cheap, but Where’s the Sale?

Marketers are allocating more of their budgets to social media, but their investments aren’t necessarily yielding the results they hoped for. Before you jump to the conclusion that social media doesn’t work, it’s important to understand what it can and can’t do.

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Industry Statistics – Daily deals spur repeat business

44% of shoppers who use daily deals return to the merchants that provide the offers and another 47% of consumers plan to do so, according to a new report from ForeSee.

The research firm based its report on responses from nearly 10,000 consumers visiting the top 40 e-commerce sites in the Internet Retailer Top 500 Guide last November and December.

The survey also found that while 40% of daily deal buyers were already customers of the merchant offering a discount, 26% were infrequent customers and 29% either had never heard of the merchant or hadn’t bought from them before. The remaining 5% were former customers with no plans to purchase deals again.

Read More: Industry Statistics – Daily deals spur repeat business – Internet Retailer.

Posted in Advertising, AmazonLocal, Daily Deal Marketing, Driving Traffic, Groupon, Living Social, Local Business Solutions | Tagged , , , , , , , , , , , | Leave a comment

5 PR Moves You Can Make Yourself

If you’re like many small-business owners in today’s economy, hiring a press relations or PR rep isn’t in your budget. But you still need …

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Posted in blogging, Local Business, Local Business Solutions, Marketing Manager, Public Relations, Search Engine Optimization, Small Business Consultant, small business tools, Social Media | Tagged , , , , | Leave a comment